Where Is Your Revenue Getting Stuck?.

Meredith Clause and Jenna Redfield on the two places revenue stalls: before anyone enters your funnel, and somewhere inside it.

Many founders pour energy into building the product, then wonder why no one's buying. Revenue usually gets stuck in one of two places: before anyone enters your funnel, or somewhere inside it. Most founders can't tell which. In this session, Meredith Clause (Storycore Storytelling Consulting) and Jenna Redfield (Red Thread Studio) break down both, and how to diagnose which one is costing you. Meredith tackles the positioning problem: why your "About Us" page, your homepage headline, and your first meeting all sound like everyone else's, and how to reframe your story around the buyer's world, not yours. Jenna tackles the conversion problem: how attention actually becomes a customer, using her CLIMB framework, a five-step funnel from first impression to repeat buyer. Walk away with a sharper story and a clearer path from stranger to sale.