Lust for Life.

What rockstars teach us about leadership.

The Twin Cities have long been home to one of the country’s most robust music scenes. And some of the world's most enduring music artists have spent decades thriving at many of the same things founders and leaders are challenged to do: create and perform under extraordinary pressure; build fiercely loyal teams; cultivate raving fans; reinvent themselves across decades to stay relevant, and survive failure in public. In what promises to be anything but another stuffy leadership talk, Bethany Wrede Peterson looks outside the traditional business leadership playbook to explore what rockstars can teach us about sustainable leadership and high performance. Whether you're a C-suite exec, a startup founder, a student, or a stay-at-home parent, you'll leave with practical tools, unexpected insight, and a fresh rhythm to live and lead at full volume. No guitar required.