Nobody Cares About Your Startup (Yet).

The Founder’s Guide to PR & Media

Every founder thinks their startup is interesting. But getting journalists and the media to actually care is another matter. The panel will explore what founders really need to know about PR, media and communications: When should a startup start thinking seriously about PR? What actually makes a company newsworthy? What do journalists care about, and what do they ignore? What communications mistakes do founders repeatedly make? How should the story change as a company moves from startup to scale-up? And how do you build visibility and credibility without wasting money or simply creating noise? And when can PR really help a company punch above its weight?