How To Make Better Product Decisions.

Before you build: what deserves your attention across physical products, medtech, SaaS and AI-built software. Becca Poindexter moderates.

It’s easier than ever to turn an idea into something real. But moving faster doesn’t necessarily mean you’re building the right thing. Before founders invest in prototypes, engineering, manufacturing, or AI-generated code, there are critical decisions that determine whether a product has a real chance of succeeding. This panel brings together product builders across physical products, medtech, SaaS, and AI-built consumer technology to explore what actually deserves your attention before and during the build. How do you know what customers really need, especially when they can’t articulate it themselves? Which assumptions should you validate before investing resources?